Analysis of the Latest Haircare and Scalp Care Trends: Salon-Grade Shampoo ODM & OEM/ODM Scalp Care Development Guide

The International Cosmetic Ingredients Exhibition (in-cosmetics Asia) and Cosmoprof Asia, held this November, concluded successfully, releasing a wealth of insights into the latest market trends in skincare, haircare formulations, and scalp care.

As an R&D expert specializing in salon-grade haircare and scalp care OEM/ODM, Taiwan Meiwang has conducted in-depth commercial value analysis of the key technologies unveiled at these exhibitions. We share strategic insights to support brands planning shampoo, scalp tonic, hair growth serum, and leave-in haircare OEM projects—helping you capture high-growth opportunities from 2025 to 2027.

I. Scalp Skinification: The New Standard for Salon-Grade Shampoo OEM

The Asia-Pacific (APAC) region currently accounts for nearly 32% of global beauty retail sales. Consumers increasingly view hair care as an extension of facial skincare, driving the trend of “scalp skinification” and accelerating comprehensive upgrades across shampoo products, haircare manufacturing, and scalp care OEM/ODM.

• Shampoo formulation development: How to create a skincare-grade cleansing experience?

For brands seeking shampoo OEM services, traditional cleansing claims are no longer sufficient.
Formulation upgrades: Incorporate skincare ingredients such as hyaluronic acid, collagen, and peptides.
OEM advantage: We help develop amino-acid shampoos and scalp treatment solutions with a “skincare-grade” sensorial profile, significantly enhancing perceived value and retail pricing.

• Four key drivers behind the rise of the scalp care market

Earlier onset of hair loss (ages 20–30 are the fastest-growing segment)
Sensitive scalp and sebum imbalance becoming essential concerns
Anti-dandruff × scalp microbiome balance emerging as a core focus
Night repair × emotional relaxation driving new scalp care product categories

These demands are reshaping the haircare market and creating new development directions for functional shampoos, conditioners, and scalp care OEM solutions.

II. Data-Driven R&D — The Decisive Factor in Hair Growth & Scalp Care OEM/ODM

In the APAC market, consumer interest in “scalp health” and “hair loss” continues to rise, prompting brands to shift from marketing-driven strategies to data-driven R&D. Studies show that approximately 72% of consumers in Korea, China, and Thailand expect brands to provide scientific evidence. Clinical confidence has become a key purchasing factor, particularly for hair loss, scalp conditioning, and hair growth products.

• Why data determines success in scalp care OEM/ODM

Consumers no longer trust vague claims
They seek concrete data, quantifiable differences, and verifiable ingredients and formulations
The market is shifting from “subjective perception” → to “scientific evidence”

• OEM opportunities for non-drug hair growth serums

Since pharmaceutical hair loss treatments require medical evaluation, products positioned as non-drug, naturally derived, and supported by experimental data represent a major market gap. For hair growth serum OEM and hair-strengthening product development, Taiwan Meiwang offers plant-based active ingredients backed by scientific validation—helping brands create functional scalp care products designed for long-term use, centered on scalp health maintenance, and built on data transparency to meet premium B2B and B2C demands.

Taiwan Meiwang provides comprehensive product testing services, including efficacy testing, safety assessments, and ingredient analysis. We can customize subject selection based on brand requirements and assist throughout the testing submission process to ensure reports meet international standards.

【Further Reading】Hair Loss Formula Breakdown: Three Popular Non-Drug Hair Growth Ingredients
【Further Reading】Seasonal Hair Loss Causes & Hair Growth Trends: How Should Brands Develop Anti-Hair Loss Products?

III. Exosomes & Plant-Derived Vesicles — Breakthrough Ingredients for Scalp Care

Among emerging ingredients, exosomes are currently one of the most talked-about biotech innovations. Originally used in medical repair, they have now officially entered the scalp care and haircare OEM/ODM sector, becoming a key technology in brand development strategies.

• Why are plant-derived vesicles the next star ingredient?

Exosomes play a critical role in intercellular communication. Compared to animal- or human stem cell-derived exosomes, plant-derived vesicles offer three major advantages:
Safety & immune compatibility: High skin compatibility with simpler raw material sourcing.
Cost efficiency: Easier and more economical extraction suitable for large-scale commercialization.
Sustainability benefits: Aligned with Clean Beauty trends.

【Further Reading】Understanding the Exosome Trend: Applications & Opportunities of Plant Vesicles in Skincare OEM/ODM

IV. From Anti-Aging to “Well-Aging” — Scalp Anti-Aging Product Development

• "Well-aging" and the rise of longevity science

The beauty industry is undergoing a conceptual shift. Brands are gradually replacing the term “anti-aging” with “well-aging,” also known as longevity science. The focus is shifting from wrinkle repair to long-term skin health and resilience.

• Prevention over treatment: targeting younger consumers

Beyond addressing hair loss, brands should also develop “early scalp aging prevention” products for younger demographics. During scalp care OEM/ODM development, we recommend incorporating barrier-repair ingredients such as ceramides, peptides, and niacinamide—commonly used in skincare—to maintain scalp barrier integrity and support daily scalp health across different age groups.

【Further Reading】Skincare Trends: An In-Depth Look at Mainstream Ingredients

V. Nighttime Repair Rituals — A Blue Ocean for Leave-In Hair & Scalp Serum OEM

From a biological perspective, nighttime marks the beginning of repair. During sleep, scalp cell renewal and collagen synthesis peak. This “recovery culture” is creating new business opportunities.

• New product line development inspiration

Brands can leverage consumer demand for nighttime care by developing bedtime-exclusive products such as “night scalp serums” or “leave-in hair treatments.” Creating a nighttime deep-repair series can effectively fill market gaps and generate new revenue streams.

VI. Neurocosmetics & Fragrance — Experience Upgrade Strategies for Haircare Products

• Scent as an emotional trigger

Globally, 62% of consumers believe beauty care is closely linked to emotional well-being. This has driven the rise of neurocosmetics, which influence relaxation and subjective perception through scent, texture, and usage scenarios. This is a key strategy for enhancing product value. At the OEM/ODM level, Taiwan Meiwang can develop shampoos and scalp care products with functional fragrance claims.

• From scented haircare to emotional wellness collections

Neurocosmetic applications extend beyond cleansing moments. To reinforce brand fragrance memory, many premium haircare brands are expanding into lifestyle products using the same scent profiles:
Sleep Mist
Fabric Mist
These products create fragrance consistency across haircare and lifestyle lines through OEM technology, forming a “fragrance linking” strategy widely adopted by international brands to enhance brand experience and repurchase rates.

• Expert reminder: Regulatory risks of fragrances & essential oils – PIF challenges?

The PIF (Product Information File) is a mandatory regulatory document for market entry. Incomplete IFRA documentation or allergen labeling for fragrances or essential oils may delay safety assessments and product launches.
Taiwan Meiwang advantage: All fragrances and essential oils we provide include complete IFRA documentation, ensuring your salon haircare and fragrance sprays are not only pleasant but also compliant and ready for market approval.

【Further Reading】What Is a Cosmetic PIF? Are You Prepared?

VII. Your Preferred Tainan OEM Partner for Salon Haircare & Scalp Care Opportunities

The future of the haircare market lies at the intersection of biotechnology, longevity science, and emotional experience. If the scalp is an extension of facial skin, developing premium scalp care products requires a partner with true skincare-level OEM/ODM expertise.

Based in Tainan, Taiwan Meiwang has extensive experience and proven success in scalp care OEM/ODM development. We apply facial skincare standards to scalp product R&D, offering solutions aligned with market trends:

• Extensive practical experience: Numerous successful launches of salon-grade scalp care and hair growth serum OEM projects, with deep expertise in formulations ranging from hair nourishment to scalp microbiome balance.
• Innovative raw material technologies: Advanced capabilities in exosomes, plant vesicles, and natural botanical extracts, enhancing haircare value with skincare-level precision.
• Scientific validation & regulatory support: Assistance with evidence-based efficacy testing and one-stop services from PIF preparation to regulatory review.

Looking to create your next best-selling product? Contact Taiwan Meiwang, a professional skincare & haircare OEM manufacturer in Tainan, and let us help you turn global trends into tangible competitive advantages.

【References】2025 in-cosmetics Asia trend presentations: Exosomes—Science & Marketing, The Future of Skincare 2025, Latest Research Trends and Future Outlook on Functional Ingredients for Hair Loss Improvement, The Rise of the “Nighttime” Trend Signaling the Future of Skincare, Neurocosmetics—Connecting Beauty and the Brain, Consumer Expectations for Better Anti-Aging Trends: From Anti-Aging to Health-Centered Skincare, Brand Loyalty in the Digital Era: The Importance of Transparency in Scientific Storytelling, Exploring Growth and Development in the Skincare Industry, Key Trends Driving Beauty Market Growth in APAC, Emotional Benefits in Personal Care and Beauty; Google Trends data analysis.

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